This campaign was created with the intention of advertising Madewell's jean recycling program. The purpose of this program is to use old, recycled jeans to produce housing insulation for families in need. To maintain the brand style and embody Madewell's simplistic nature, I chose to create an all-type ad to best depict the program. The typography encourages a viewer to love their neighbor while the body copy provides further information on the purpose of the program. Overall, consistency in color and typography/illustration style allow for the program to be advertised in a cohesive and logical manner.

Credits: Studio Image - Clampitt Paper, Lifestyle Imagery - Envato Elements