As a Southern California native, I spent my early years on the coast familiar with surfing and the culture that surrounds it. This infographic outlines the basic elements of surfing in both California and the United States as a whole. Using a playful color palette and cohesive illustration style, I intended to mix a modern and retro feel to best encompass the nature of surfing in the USA.

Credits: Lifestyle Imagery - iStock

Box Set Extension

As an extension of the infographic, I created a box set that serves as a starter kit for surfing in the United States. Utilizing the same energetic colors, typography, and illustration style, the box set reflects a similar tone and feel as the infographic.

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Madewell Campaign

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Compassion International