What if erasing was a good thing?

This advertisement highlights a brand extension in which the "Crayola Enhancer" is introduced. Growing up, many of us were taught that erasing is only for mistakes, yet this new product challenges the traditional purpose of an eraser. In an effort to best reach a young and older audience, the headline simply reads: "What if erasing was a good thing?" The new Crayola Enhancer encourages artists of any age to define their own creativity and explore new ways to draw.