Fitzgerald’s Root Beer, named after F. Scott Fitzgerald, is a tribute to the Jazz Age that swept the nation during the Roaring 20s. Made with 100% cane sugar and natural flavors, Fitzgerald’s has delivered high-quality beverages since 1922. The packaging includes hints of the Art Deco movement while utilizing unexpected colors to modernize the overall brand identity. The illustrations as well as secondary elements reflect a geometric style to create a playful design, while simultaneously celebrating the innovative tones and sounds of the Jazz Age.

Honors & Awards: Creative Quarterly 75 Runner-Up